Strategic Design

Rooted in Cultural Anthropology

Juur Studio builds strategic brand identities and user-centric UX for forward-thinking institutions and organizations – translating complex values into visual clarity.

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Services

Brand Systems

I build research-led visual systems that translate institutional values into professional assets across every physical and digital touchpoint.

User-Centric UX/UI

I design intuitive interfaces grounded in behavioral research to solve organizational challenges and simplify digital user journeys.

Motion & Sound

I turn complex ideas into engaging motion narratives and soundscapes that capture attention and clarify institutional messaging.

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Projects

Approach

Complete visual solutions

from branding to user experience, motion and product design

Research-based design process

for understanding the client’s real needs and the best end-user experience (UX)

Transparent visual language

to emphasize the content and get your message across in the most meaningful way

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Playground

Select visual arts & motion studies

9 panels of different motions designs with geometric patterns

A rocket-shark character flying through a dark sky and leaving behind a white trail made of heart. A title below says "Eye See Motion".

Juhani Juurik's self-portrait digital painting depicting three figures trying to find balance while handstanding

A word "HUMAN" written vertically creating a shape of a human figure and composited on top of an extreme close-up of a human being wearing colorful makeup

Thumbnail image for an animation of a single yellow flower growing out from a thin green stem, while swaying form side to side and being filled with golden glitter

Text "Bloom" filled with white halftone pattern on a red floral background

A portrait of a young woman in black and white, composited against a backdrop of colorful graphic shapes

A young woman with sunglasses covered in color looking straight into the camera during the Indian festival of Holi

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About

I am the founder of Juur Studio, an Estonia-based design practice specializing in high-fidelity digital products and spatial experiences. With a degree in cultural anthropology and 15 years of professional design experience, I provide a full stack design service that bridges human behavior with technical precision.

My work follows a T-shaped profile: I offer a broad foundation in branding, print, and video, with deep specialization in UX/UI logic and motion design. I help tech SMEs, startups, and cultural institutions transform complex data and fragmented narratives into intuitive, vibrant, and functional visual systems.

For a full list of my credentials and technical skillset, visit my LinkedIn page.

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Juur Studio is about helping you find your story and visualize it in the most meaningful way

Need a solution

to your next visual communication project?

Get in Touch