Sustainability in Practice

Feb 2024

Scope:
Visual Communication & Layout Design

Client:
Estonian National Museum

Field:
Cultural Heritage

A speculative visual communication project designed for an international conference at the Estonian National Museum focusing on the culture of DIY repair, creative reuse, and sustainable innovation.

This project integrated visual communication with a targeted editorial strategy. Beyond the layout, I developed a communication narrative specifically addressed to stakeholders such as Finnish science journalists, requiring a balance of technical accuracy and engaging storytelling.

I focused on a clear information hierarchy to manage a dense program of keynotes and workshops, ensuring the typography remained legible across multi-page formats.

This study served as an exploration into how institutional visual systems and strategic copywriting can be adapted to promote ecological sustainability and community-driven practices.